This article is an informational guide based on official announcements and publicly available data from the Korea Grand Sale platform. It is written for international visitors planning to travel to South Korea.
Korea Grand Sale 2025–2026: Complete Guide for International Visitors
Korea Grand Sale is South Korea’s flagship shopping, tourism, and cultural festival designed exclusively for international travelers. It combines shopping discounts with travel-related benefits such as airfare, accommodation, transportation, dining, beauty services, cultural experiences, and convenience services, allowing visitors to enjoy Korea more affordably and efficiently.
The 2025–2026 edition begins earlier than previous years and runs for an extended winter season, making it one of the most advantageous
times for foreigners to visit Korea. Through the official Korea Grand Sale platform, visitors can easily find participating brands,
promotions, coupons, and welcome center information in one place.
Official website:
https://en.koreagrandsale.co.kr/
Basic Information: Korea Grand Sale 2025–2026
The Korea Grand Sale 2025–2026 runs from December 17, 2025 to February 22, 2026. The event is held nationwide across South Korea and is open exclusively to international visitors. Participating sectors include airlines, transportation, shopping, accommodation, food and beverages, beauty, wellness, cultural experiences, and traveler convenience services.
Unlike local festivals limited to a single region, Korea Grand Sale connects benefits across major cities and tourist destinations,
allowing travelers to plan multi-city trips while enjoying continuous discounts and special offers.
Event overview:
https://en.koreagrandsale.co.kr/kgs
Why the 2025–2026 Season Is Special
The 2025–2026 Korea Grand Sale is expected to be one of the largest editions to date. According to official announcements and international media coverage, approximately 1,700 companies across multiple industries are participating, including airlines, hotels, department stores, duty-free shops, and beauty brands.
The extended event period also helps international visitors enjoy Korea during the winter season, traditionally considered a tourism
off-season. Special offline promotions, regional travel-linked events, and experience-based programs are expected throughout the period.
Reference:
VisitKorea Official Announcement
Shopping Benefits
Shopping is the core element of Korea Grand Sale. Major department stores, duty-free shops, shopping malls, outlets, and popular Korean brands participate in the event. Benefits may include exclusive discounts for foreigners, purchase-based gifts, tax refund support, and special membership perks.
Since discount rates and benefits vary by brand and location, visitors are strongly advised to check participating stores and conditions
in advance through the official platform.
Shopping benefits page:
https://en.koreagrandsale.co.kr/benefit
Airfare, Transportation, and Accommodation Offers
Travel-related costs are a major concern for international visitors, and Korea Grand Sale addresses this through airline and hotel partnerships. Some airlines offer special promotions during the event period, while selected hotels provide discounted packages or bundled benefits.
Conditions such as eligible routes, booking periods, and seat availability may apply.
Therefore, travelers should always review detailed terms on airline or hotel event pages before booking.
Airline promotion example:
Asiana Airlines Korea Grand Sale Event
Beauty, Wellness, and Medical Tourism
Korea Grand Sale also highlights Korea’s globally popular beauty and wellness industries. International visitors may find special offers for skincare treatments, spa programs, beauty services, and wellness experiences tailored specifically for foreign guests.
Some clinics and wellness centers provide multilingual services and pre-booking benefits, making it easier for visitors to experience Korean beauty and wellness culture during their stay.
K-Culture Experiences and Events
Beyond shopping, Korea Grand Sale incorporates K-culture experiences such as performances, exhibitions, cultural workshops, and entertainment-related programs. Event schedules and participation details are updated regularly on the official platform.
Travelers with fixed travel dates are encouraged to check the events section to see which experiences are available during their stay.
Event listings:
https://en.koreagrandsale.co.kr/event
Welcome Centers and On-site Support
Korea Grand Sale operates welcome centers where international visitors can receive guidance,
printed materials, and in some cases, on-site coupons or gifts.
Locations and operating hours may change by season, so checking the latest information before visiting is recommended.
Welcome center information:
https://koreagrandsale.co.kr/welcomecenter_center
Tips for International Travelers
-
Check participating stores and benefits by city before your trip.
Official Platform - Compare shopping benefits across department stores, duty-free shops, and outlets.
- Review airline and hotel promotion conditions carefully.
- Visit a welcome center if available to receive local assistance.
- Monitor the official website for updated events and limited-time promotions.
Summary
Korea Grand Sale 2025–2026 runs from December 17, 2025 to February 22, 2026 and is South Korea’s largest shopping and tourism festival for international visitors. By combining shopping discounts with travel, beauty, culture, and experience-based benefits, it offers a comprehensive and convenient way to enjoy Korea during the winter season.
As benefits and participating partners may change throughout the event period,
checking the official Korea Grand Sale website before and during your trip is highly recommended.
Official website:
https://en.koreagrandsale.co.kr/
Disclaimer: This article is for informational purposes only. Actual benefits, discounts, and participation may vary depending on location, partner policies, and event conditions.
